Notable business experience ranges from small business to Fortune 500 global companies with extensive experience in Web strategy, e-business, integrated marketing, and business development. More recently I served as an eBusiness Strategist at Johns Manville supporting a global ERP project bringing deep knowledge of integrated marketing and alignment to business requirements for ERP, CRM, sales force automation, CMS, search, and portal. From 2000 to 2004 I served Maxtor Corporation/EDS as the Global Web Strategist reporting directly to the CIO leading an enterprise, global Web redesign with localization in nine languages for a wide array of constituents including suppliers, OEMs, VARs, resellers, retailers, media, and end users. During my tenure at Maxtor Corporation.EDS, I launched the Denver Women’s Hockey League as the President and Director of Marketing. With a significant degree of ingenuity, I successfully generated over $600,000 in revenue the first nine months of operation, which established the non-profit organization for aggressive and sustained growth. From 1995 to 1999 I served in a variety of progressive Web manager positions for Warner-Lambert and Rensselaer Polytechnic Institute. I hold a bachelors of science in electronic media, arts and communication from Rensselaer Polytechnic Institute, and an executive masters of business administration from the University of Denver.

• Participation in annual operating planning and experience executing programs serving business operations in the United States, Canada, Europe, Russia, China, Japan, Brazil, and Argentina for Fortune 500-sized global companies to start-ups
• Holds full P&L responsibility for Marketing and Internet Programs department
• Responsible for Web site (public, partner, and intranets) strategy, design, usability, function, management
• Experience creating Web 2.0 and direct-to-consumer marketing programs for advancing pharmaceutical and medical device outreach and education
• Highly experienced launching large-scale, global web site redesigns including social networking, mobile, driving new branding with localized segmentation, integrating SEO/SEM increasing e-Commerce revenue and decreasing support costs
• Leadership experience with international teams providing seamless service across divergent cultures, languages and time zones
• Solid team builder with extensive experience hiring, training, managing and inspiring staff, matricide resources, contractors, vendors and agencies

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CORPORATE EXPERIENCE

NATIONAL PAIN FOUNDATION — Englewood, Colorado
Director of Marketing and Internet Programs
2008 to present

• Responsible for marketing and IT operations budget with P&L responsibility for department spanning branding, research, advertising, product design, product management, pricing, media relations, Web/Mobile, IT infrastructure (hosting, software, email, etc.)
• Implemented new campaigns advancing business such as partnering with ANS, Medtronic, Alpharma, Pfizer, Cephalon and other medical device and pharmaceutical companies to develop educational co-marketing programs (response to DTC advertising restrictions)
• Direct overall consumer and professionals marketing including strategic planning and marketing communications projects
• Utilized new channels, communities, and digital media to improve customer engagement
• Identified new revenue channels to diversify and increase revenue stream
• Produced new branding and messaging platforms
• Participate in Board of Director’s meetings and retreats as a trusted advisor
• Reviewed and realigned agency and internal resources and consultants to increase value
• Defined CRM requirements and critical success factors
• Evaluated IT infrastructure for cost savings or productivity opportunities resulting in 60% savings
• Introduced Web 2.0 capabilities to implement fully integrated programs
• Manage managing editor, medical writers, medical illustrationists, public relations copy writers, videographers, creative agencies, interactive agencies and Web development and hosting vendors

TREBLE RED MEDIA — Denver, Colorado
Consultant
January 2008 - July 2008

• Strategic business analysis
• Research competitive position using SWOT and other best practice evaluation techniques
• Identify strategic position and exit strategies
• Present options and recommendations to client executive

JOHNS MANVILLE — Denver, Colorado
A $3 billion global Berkshire Hathaway Company

Global eBusiness Strategist — Sales & Marketing Division
2005-2006

• Oversaw the online strategy for the company
• Responsible for developing global, enterprise eBusiness and Integrated Marketing strategies for the ERP planning stage to bring alignment to and oversight across business units, products and geographical locations
• Registered and standardized international and domestic domain names based on registered trademarks in USPTO, CTM and WIPO
• Evaluated SAP and Oracle ERP capabilities to properly support the online strategy
• Evaluated direct report’s SAP training requirements and ensured proper training was completed
• Oversee internal communications and efforts involved in content development and production of new sites

Global Web & Corporate Applications IT Manager
2004-2006

• Worked with executives and divisional leaders to develop goals, plans, budgets, cost/benefit analyses, priorities and policies to meet eBusiness strategy resulting in a state-of-the-art global web presence
• Led the reduction in vendor costs associated with building and hosting all public-facing, global Web sites by 30% in the first year; 70% in the second year
• Worked with external sponsors on executing joint e-business strategies
• Rallied buy-in to establish a branding strategy connecting employees, customers, prospects and vendors for real time, intelligent interaction
• Leveraged knowledge gained through industry sponsored research project from Massachusetts Institute of Technology (MIT) Center for Digital Business to understand the application of next generation eBusiness strategy and tactics
• Aligned with internal Risk Management legal counsel to quantify risk for international domain names in terms of trademark infringement, lost opportunity, defensive and offensive purchases

Management Responsibilities: Direct Reports (Project Manager, Business Analyst, Web Developer, Content Analyst, Architect); Contractors (Designer, 3 Web Developers, 2 Off-Shore resources); Vendors (agencies ranging from PR to Advertising to Interactive to Branding)

Budget: Over $1MM Direct reports and software/maintenance; $6MM budget undergoing stringent analysis to realize operational efficiencies in global marketing communications.

MAXTOR CORPORATION/EDS — Longmont, Colorado
World's largest hard drive manufacturer and $3.8 billion global company

Global Web Strategist and Web Program Manager
2000 to 2004

• Reported to both the Chief Information Officer/Vice President Information Technology and Vice President of Worldwide Branding and Marketing after leading IT in-sourcing program converting EDS to Maxtor employees
• Take the lead role in using new media capabilities to promote mission, outreach to existing and new audiences, and drive revenue
• Led re-designs of branded Web sites: Maxtor.com, MaxtorVIP.com, MaxtorBrand.com, Maxtor.com/fr, Maxtor.com/de, Maxtor.co.jp, Maxtor.co.kr, Maxtor.com/PCBA, MaxStore.com
• Led recruitment and contract negotiations for strategic partners and program providers
• Fiscally responsible for executing world-wide Web initiatives, in accordance with the strategic plans and corporate goals which included consistent branding and messaging
• Responsible for multi-million dollar budget including internal resources, stock photography libraries, agencies, software vendors, and integration
• Directed eBusiness marketing strategy enabling online sales; improved interactions with partners (distributors, resellers, retailers and e-tailers) through branded micro-sites and collateral
• Enabled Web capabilities globally for Marketing and Customer Support departments in Japan, China, Singapore, Canada, Mexico, Chile, Brazil, Spain, Portugal, France, Ireland, Austria, Germany, Romania, Hungary and Russia
• Led international intellectual property protection team with a charter to recover, acquire and manage international domain names and to address phishing, pharming , and other forms of cyber-fraud
• Identify latest innovations in Consumer Marketing and Search Engine Marketing and their opportunity for products and services

Management Responsibilities: Direct Reports (Sr. Designer, Designer, Producer,  Architect, Webmaster, Sr. Web Developer); In-Direct Reports (1 Print Designer, 1 Interactive Designer, Sr. HRIS Manager, HRIS Web Developer, 3 Engineering Information Systems Developers); Contractors (1 Client Delivery Executive, 1 Solution Consultant, 4 Off-Shore resources); Worldwide Vendors (17 agencies ranging from IT to PR to Advertising to Interactive to Branding)

Budget: Over $1.2MM; $1.4MM indirect budget

WARNER-LAMBERT — Morris Plains, New Jersey
Internet Specialist
1998 to 2000

Before its merger with Pfizer in 2000, Warner-Lambert (WL), a $12.9 billion global company, was a major manufacturer of pharmaceuticals and consumer products. Ms. Gyurovits had responsibility of the WL global intranet site serving over 35,000 employees worldwide and consulted to various business units regarding online strategies including the pharmaceutical (Rezulin), Adams (Bubblicious) and consumer healthcare (Lubriderm and EPT).

RENSSELAER POLYTECHNIC INSTITUTE (RPI) — Troy, New York

Project Manager & Webmaster
1996 to 1999

Ms. Gyurovits was recruited by the Dean of the Lally School of Management & Technology to create and manage various Web initiatives while earning her undergraduate degree in Electronic Media, Arts and Communications at Rensselaer Polytechnic Institute (RPI). Her responsibilities included recruiting, training and managing undergraduate student interns to build a strong and compelling online presence for the Lally School and the Center for Innovation in Undergraduate Education. During her tenure, Ms. Gyurovits was also recruited by key Lally leaders to co-found the Center for Technological Entrepreneurship (CTE), design the marketing collateral and to create the CTE’s Web site. Over the years, the CTE has grown and has been renamed to the Severino Center for Technological Entrepreneurship after an incredibly successful RPI alum, Paul Severino.

ELEGANCE PREFERRED  — Latham, New York
Cosmetologist
1988 to 1995

• Owner/Operator of Elegance Preferred
• Award winning couture designer

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ENTREPRENURIAL EXPERIENCE
DENVER WOMEN'S HOCKEY LEAGUE — Denver, Colorado
One of the fastest growing and most diverse women's ice hockey league in the United States and Canada

Founder, President, Director of Web & Marketing
2000 to 2002

• Responsible for significant business development activities that generated in more than $600,000 in revenue in the first nine months
• Created the Marketing and Web strategies and plans and executed on time and under budget
• Established Advertising and Branding plans by drawing upon in-depth knowledge and understanding of branding, positioning, marketing communications and ROI metrics
• Developed sales promotion tactics
• Directed and distributed all press releases; participated frequently in public relations activities
• Generated excitement in the community by participating in community events as the Denver Women's Hockey League
• Networked with key community leaders, National Hockey League players and coaches, American Hockey League employees, West Coast Hockey League players and Hockey arena Directors
• Recruited and hired coaching staff, volunteer coaching staff, seven Directors, legal counsel and accountant
• Catalyst for generating ideas to drive continuous improvement and growth

HOCKEYGIRLS.com (currently offline) — International
Online community for women and girls to learn about ice hockey, interact with one another, buy merchandise

Founder, President and Director of Marketing
1999 to 2003

• Authored business plan which identified untapped market for female ice hockey merchandise
• Created product Marketing strategy: product, price, promotion, positioning
• Designed and rolled out Hockeygirls.com Branding
• Launched Viral Marketing program leveraging Web technologies, tools and techniques

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EDUCATION
Executive MASTER'S OF BUSINESS ADMINISTRATION - 3/2008
University of Denver - Denver, Colorado

BACHELOR'S OF SCIENCE: Electronic Media, Arts, and Communication - 1998
Rensselaer Polytechnic Institute (Rensselaer) - Troy, New York
Minor: Management & Technology
Honors: 3.95/4.0 - President's List, Dean's List, National Dean's List, Who’s Who

SIX SIGMA BLACK BELT - 2006
SIX SIGMA GREENBELT – 2005
LEADERSHIP SEMINAR - 2004
PROJECT MANAGEMENT – 2003
COLDFUSION FASTTRACK – 2002

AUSTIN BEAUTY SCHOOL – Albany, New York USA
Licensed Cosmetologist - 1988

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TECHNICAL SKILLS 
OFFICE TOOLS: Microsoft: Office, Project, Project Web Access and Project Server, PowerPoint, SharePoint Team Services; Visio Pro; WS FTP

ANALYTICS: MiniTab; WebTrends, Maxamine

SITE PERFORMANCE: Site Seer, Site Scope, WebTrends, WAN/LAN reports

ENTERPRISE APPLICATIONS - CRM, Portal, Content Management, Collaboration, e-Commerce, 
Search Engine Optimization: ClickCommerce, ChannelWave/Aqueduct, SalesForce.com, Vignette Portal, Plumtree Portal, Vignette Content Management, RedDot Content Management, Atomz Content Management, BanMan Pro, WebPosition Gold

DEVELOPMENT & DESIGN: Soft Image; Macromedia: ColdFusion, Director, Flash, Dreamweaver, Fireworks; Adobe: Illustrator, Photoshop, Premiere, Pagemaker; HTML, CSS, Director's Lingo, JavaScript, VBScript, some C++ and SQL 

SEARCH: Atomz Multi-Lingual Search Engine, Microsoft Search, Autonomy Search Engine

SYSTEMS: Linux, UNIX, MacIntosh, Windows 95/98/NT/XP 

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ASSOCIATIONS AND ACTIVITIES
Member of American Marketing Association, Founding member and former steering committee member for the Center for Technological Entrepreneurship at RPI; Member of Society of Automotive Engineers; Former Formula SAE Racing Club member (RPI); Ice hockey player; Extreme snowboarder; hiker; dedicated baseball, lacrosse and football fan

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© copyright 2006-2008 Elizabeth A. Gyurovits